7 Strategies for Marketing Virtual and Hybrid Events.

May 16, 2023 - 18:00
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7 Strategies for Marketing Virtual and Hybrid Events.

Marketing tactics have had to change in response to the emergence of virtual and hybrid events and the resulting changes in the events sector. Effective marketing is crucial for reaching your target audience and building anticipation for your event, whether you are organizing a purely virtual event or a hybrid event with both in-person and virtual components. Seven tactics for promoting virtual and hybrid events will be covered in this blog.

  1. Begin with a Powerful Landing Page

Your event landing page should be the first place people go to learn more about your event since it is your main marketing tool. Make sure your landing page is simple to use and contains all the details visitors require to decide whether or not to attend. The following essential details should be on your landing page:

       Dates and timing of events

       Calendar of events

       Registration details

       Speaker details

       sponsors and participants

       Information about virtual event platforms

Make sure your landing page is mobile-friendly for attendees who access it on their phones and search engine-optimized.

  1. Make use of social media

An effective technique for raising awareness of your event and interacting with your audience is social media. Post updates about your event on Facebook, Twitter, LinkedIn, and Instagram, among other social media platforms. Make your event more discoverable by using pertinent hashtags, and think about coming up with a special hashtag for it.

You can interact with potential attendees on social media by responding to their queries, providing pertinent content, and conducting polls to get their opinions. To assist in promoting your event, think about forming partnerships with individuals or groups from the relevant industry.

  1. Send personalized email campaigns

Email marketing is a tried-and-true technique for advertising events, and it works especially well for virtual and hybrid events. Send targeted campaigns to portions of your audience using your email list, such as those who have already attended events or who have shown interest in a comparable topic.

Use the recipient's name in your emails, and include content that is pertinent to their interests. Think about including captivating images and videos to draw their interest and a clear call to action to nudge them to sign up.

       4. Use video material

You can use video as a potent marketing tool to highlight the special qualities and advantages of your online or hybrid event. Think about producing brief advertising movies that highlight your event's keynote speakers, exhibitors, or standout features. Video can also be used to show viewers around the event platform, explain how to use particular features, or present feedback from prior attendees.

  1. Host a Virtual Launch Event

Hosting a virtual launch event is an excellent way to generate buzz and excitement for your virtual or hybrid event. Use the launch event to introduce your speakers, sponsors, and exhibitors and provide attendees with a sneak peek of what they can expect during the main event.

Consider hosting the launch event on your virtual event platform to give attendees a taste of what the platform looks like and how it works. Use the launch event to build momentum leading up to the main event and encourage attendees to share their excitement on social media.

  1. Offer Incentives and Discounts

Offering incentives and discounts can be a powerful motivator for attendees to register for your virtual or hybrid event. Consider offering early bird discounts for those who register early or bundle packages for those who register for multiple events.

You can also offer incentives such as exclusive access to speaker Q&A sessions, virtual networking events, or access to on-demand content after the event. These incentives can help differentiate your event from others in your industry and provide attendees with added value.

  1. Partner with Industry Influencers

Partnering with industry influencers can help you reach a broader audience and lend credibility to your event. Consider partnering with influencers in your industry or relevant organizations to help promote your event to their followers. You can offer them free access to your event or a discount code to share with their followers.

In addition to promoting your event, influencers can also help you create content that resonates with your target audience. Consider collaborating with them to create blog posts, social media posts, or videos that promote your event and provide valuable information to attendees.

Marketing virtual and hybrid events requires a different approach than traditional in-person events. However, by leveraging digital marketing tools such as social media, email marketing, and video content, you can effectively reach your target audience and generate excitement for your event. Additionally, by offering incentives and partnering with industry influencers, you can differentiate your event from others in your industry and provide added value to your attendees.

Remember, successful event marketing doesn't stop once the event is over. Make sure to follow up with attendees after the event, gather feedback, and use that feedback to improve future events. By continually iterating on your marketing strategies and event offerings, you can ensure the success of your virtual and hybrid events for years to come.

But managing all this on your own can be extremely cumbersome and time taking. What you need is a one-stop solution for all your event needs. This is where ibentos comes into the picture. With its revolutionary virtual and hybrid events technology solutions, comprising of single-link registration and event hosting, dynamic and detailed landing pages, immersive 3D virtual event environments, payment gateway integration, CRM integration, detailed event reports and insights, and most importantly complete hand-holding technical support across all timezones of the world. Now that’s how you choose the right partner to host an ideal virtual or hybrid event that delivers the right boost and fast ROIs.

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ibentos ibentos is an Event Technology & Event Marketing Company that has extensive experience in working closely with Event Organisers across the globe. We are known in the Indian Event Industry for delivering enriching experiences, spectacular results and ROI-driven solutions to the Event Organisers. As a result of our customers’ trust in us, we have been able enable technology for 2500+ events and we take pride of becoming the pioneers of Event Technology in India. Right from providing Event Marketing solutions from 2010, to introducing RFID technology for physical events in 2012, to Virtual Event Technology in 2020, ibentos has been pivotal in helping the Event Industry in India take a big technological leap. Website: https://ibentos.com/virtual-event-platform/