Bernstein Initiates Coverage on Top HFC Stocks: Home First, Aptus, and Aadhar in Focus

Shares of leading housing finance companies (HFCs) saw notable movement in Thursday’s trading session after global brokerage firm Bernstein initiated coverage on the sector

Jul 10, 2025 - 11:32
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Bernstein Initiates Coverage on Top HFC Stocks: Home First, Aptus, and Aadhar in Focus

Home First Finance: Consistent Growth and Strong Execution

Home First Finance Company India Ltd surged by 5%, reaching ₹1,432 per share, after Bernstein set a target price of ₹1,650. According to the report, Home First distinguishes itself through its ability to consistently replicate its operating model across diverse states.

Bernstein highlighted key strengths such as:

  • Smaller size enabling faster growth

  • Superior productivity metrics

  • Greater flexibility and profitability compared to peers

The brokerage believes that Home First is well-positioned for sustained performance, underpinned by operational efficiency and scalability.

Aptus Value Housing Finance: Well-Positioned in a Falling Rate Environment

Aptus Value Housing Finance was up 1.15%, trading at ₹344.45, after touching an intraday high of ₹347.80. Bernstein assigned a target price of ₹400, supported by the company's large share of fixed-rate loans and its focus on small business lending.

The report emphasized that:

  • Aptus benefits from reasonable current valuations

  • Its loan structure is favorable in a declining interest rate environment

  • The business model is agile and caters to underserved segments

Aadhar Housing Finance: Sector Leader with Geographic Reach

Aadhar Housing Finance Ltd rose 2.94% to a high of ₹462.45, although it later gave up most of the gains. Bernstein set a target price of ₹550 for Aadhar, noting its position as the largest and most geographically diversified player in the affordable housing finance space.

Bernstein expects Aadhar to deliver a 20% AUM CAGR, reinforcing its status as a solid sectoral proxy and a key player in India’s housing finance growth story.

Aavas Financiers and PNB Housing: Market-Perform Ratings

In contrast, Bernstein maintained a Market-Perform rating on Aavas Financiers Ltd and PNB Housing Finance Ltd, expressing caution on their growth trajectories.

  • Aavas Financiers Ltd fell 0.3%, with a target price of ₹2,070. The firm cited lower yields, profitability challenges, and inconsistent results from geographic expansion as concerns.

  • PNB Housing Finance Ltd was flat at ₹1,099, with a suggested target of ₹1,020. While its strategy of expanding into smaller-ticket loans was acknowledged, Bernstein flagged concerns over its reliance on balance transfers and DSA sourcing, which could impact long-term quality and growth.

Sector Outlook: A Play on Affordable Housing Growth

Bernstein's coverage highlights renewed investor interest in India's affordable housing finance sector, driven by:

  • A growing demand for low-cost housing

  • Government-backed schemes and policy tailwinds

  • Emerging opportunities in Tier 2 and Tier 3 cities

Stocks like Home First, Aptus, and Aadhar are seen as key beneficiaries of this structural trend, offering investors exposure to scalable and profitable HFC models.

Conclusion

Bernstein's coverage reaffirms the confidence in selective housing finance stocks, especially those with differentiated business models, strong asset quality, and disciplined growth strategies. With a focus on execution and adaptability, companies like Home First, Aptus, and Aadhar appear well-positioned to capitalize on India’s evolving housing finance landscape.

Investors, however, are advised to remain mindful of broader market volatility, interest rate cycles, and regulatory developments that may impact sectoral performance.

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